Los Cabos Tourism Board Partners With Bonnier to Operate Los Cabos Billfish Tournament
Los Cabos Billfish Tournament

Los Cabos Billfish Tournament logoWINTER PARK, FLORIDA — June 29, 2023 — Bonnier LLC has been named the official operator of the Los Cabos Billfish Tournament for the next five years as part of an extended partnership with the Los Cabos Tourism Board. 


The Los Cabos Billfish Tournament has long been a hallmark event for sport-fishing enthusiasts from around the world. With a media and events portfolio that includes Marlin, Salt Water Sportsman, Sport Fishing, Bermuda Triple Crown, Offshore World Championship and Scrub Island Invitational, Bonnier is uniquely positioned to attract a larger and more diverse pool of participants and generate exposure for Los Cabos as a premier sport-fishing destination.


“We take great pride in Los Cabos’ thriving fishing culture,” said Rodrigo Esponda Cascajares, Managing Director of the Los Cabos Tourism Board. “The sport of fishing has always held a special place in our destination, attracting anglers from around the world who are enchanted by the abundant marine life and the thrill of landing trophy catches. Remarkably, in 2022, a notable 8 percent of the 3.7 million travelers who visited Los Cabos, totaling nearly 300,000 people, embraced the exhilarating experience of fishing. As we showcase the Los Cabos Billfish Tournament with Bonnier, our goal is to underscore fishing’s significance as a cornerstone of our identity. This prestigious tournament not only celebrates the sport, but it also highlights our unwavering commitment to conservation and sustainable practices, ensuring the preservation of our pristine waters for generations to come. Los Cabos truly stands as an angler’s paradise, inviting fishing enthusiasts worldwide to partake in the unrivaled excitement and bask in the natural beauty that our destination offers.”


Mauricio Salicrup of the Los Cabos Hotel Association added: “Bonnier’s extensive experience in managing global fishing tournaments aligns perfectly with our commitment to providing exceptional experiences for our visitors. We look forward to working closely with them to ensure the success of the Los Cabos Billfish Tournament."


“Bonnier is incredibly grateful for the continued support of the Los Cabos Tourism Board. We have been managing this event for over 20 years, and are excited for the next phase in the tournament’s history,” said Jonathan Moore, Bonnier’s Executive Vice President of Events.


Bonnier and the Los Cabos Tourism Board will work collaboratively to further enhance the tournament’s appeal, engage participants, and ensure an unforgettable experience for all attendees. The next edition of the Los Cabos Billfish Tournament is scheduled for October 15-19.


Registration for the tournament is now open. Interested competitors can visit loscabostournaments.com for more information. Prospective sponsors can contact Bonnier directly at [email protected]


For media inquiries or further information, please contact:

Jennifer Dudas, Tournament Director
[email protected]


About Bonnier: 

Bonnier is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of experiential events and iconic media brands in the marine category and an extensive series of nationwide motorsports and hunting events. Bonnier publishes Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World and Sailing World; produces the award-winning SFTV television series; and hosts world-class fishing tournaments, sailing regattas, and educational events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia, and the Virgin Islands.


About Los Cabos Tourism Board:

The Los Cabos Tourism Board is an official independent body dedicated to promoting the region’s tourism facilities and assets, both nationally and internationally. The LCTB office provides visitors with information on the destination and its many facets, catering to the needs of the tourist or business traveler. The Meetings and Conventions team works with organizers and planners to structure meetings, incentives, conventions, and exhibitions. The Los Cabos Tourism Board is ready to be your strategic partner and ensure that your event is unique, successful, and unforgettable for your clients.